Ray Ban outlet held a District1937 celebration in New York to celebrate the launch of a new series of innovative sunglasses with rock and roll idol Blondier and Ms.
May 15, 2014, Ray Ban in New York held a unique celebration District1937, to celebrate the brand launch of innovative new material series of glasses.
The venue is unique in New York fashion area, creating a realistic and unique studio environment for guests to explore the use of the brand’s excellent new material. In the brand’s latest eyewear collection, many of the classic models are the first time using these materials. Legendary rock band Blondie is the protagonist of the event, the band is also a synonym for punk rock and New York City.
The new Ray-Ban series unveils a new promotional campaign: Never Hide What You’re Are Made Of, revealing the extraordinary qualities of the brand. Five of these materials will debut this celebration: leather, jeans, steel, titanium and velvet. New glasses for those who are willing to assertive personality, not popular, bold and self-expression of the crowd and design. The product is designed for Ray-Ban past, present and future supporters, the integration of traditional style and modern attitudes.
The event was named District1937, is to commemorate the fashion district since the early 20th century since a long tradition. Here is not only the clothing and textile design and production of the core areas, but also in 1937 Ray Ban in the brand early for the US Air Force production of special glasses location.
Event guests will appreciate the works of many modern artists, all of these unique materials for the design inspiration. Such as Mark Evans that exquisite leather etched canvas, Anne Lilly’s dynamic steel sculpture, Denimu denim works, etc., fully proved that these materials in the popular culture of creative use.
Guests are also invited to enter the production studio, give full play to their creativity, the use of leather, denim, steel, titanium and velvet material, to create their own District1937 works. There are artists in the studio to help guests complete the creative process, including Brooklyn Kayrock Screenprinting imprint artist, titanium jewelry designer Pat Daugherty and cowboy designer Darlene Hatchett.
The highlight of the night also includes Ray-Ban Remix Lounge (Ray-Ban custom area), guests will receive special customization services here, personally create a custom sunglasses. There are eight Ray-Ban classic styles to choose from, including Wayfarer, Aviator, Clubmaster and Erika, where guests can showcase their own style with different lenses and frames. But also in the mirror legs and glasses box marked with their own brand.
A tribute to this punk rock icon will be featured in a unique work by Ian Berry (aka Denimu): Blondie singer Debbie Harry. In the 1970s and ’80s, Debbie and other members of the band, with the pioneering qualities of the unique timbre and fearless style and famous. Debbie Harry’s style is a perfect mix of high-end brands and street shops clothing. Such as locomotive leather jackets, denim jacket, a very feminine charm of tight-fitting leather and metal wind make-up and so on. cheap Ray Ban a new series of vividly demonstrated her idol style and New York Fan Er.
Blondie will debut that night to do exclusive performances, guest performers are New York alternative rock double mix Ms As a time-tested avant-garde band, Blondie will bring to the audience an unforgettable night of music, and their spirit is what Ray-Ban is all about.